Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy

by: Phil Balagtas (Author)

Publisher: O’Reilly Media

Edition: 1st

Publication Date: 2024/7/30

Language: English

Print Length: 435 pages

ISBN-10: 1098148908

ISBN-13: 9781098148904

Book Description

Lea how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company. This book demystifies the process of Futures Thinking into a language that’s practical and useful for both designers and strategists. You’ll lea about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures. Balagtas also shares stories from his jouey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you’ll lea how to: Prepare your client, team, and/or audience for futures Facilitate and work with the fundamental methods and frameworks Gain advocacy and support within your organization Provide measurable value from the process and outcomes Build a futures culture and team Sustain a culture and support system beyond projects

About the Author

Lea how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company. This book demystifies the process of Futures Thinking into a language that’s practical and useful for both designers and strategists. You’ll lea about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures. Balagtas also shares stories from his jouey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you’ll lea how to: Prepare your client, team, and/or audience for futures Facilitate and work with the fundamental methods and frameworks Gain advocacy and support within your organization Provide measurable value from the process and outcomes Build a futures culture and team Sustain a culture and support system beyond projects