Wow! eBook
E-Mail Selling Techniques: That Really Work!
Author(s): Stephan Schiffman (Author)
- Publisher: Adams Media
- Publication Date: 30 Nov. 2006
- Language: English
- Print length: 160 pages
- ISBN-10: 1593377444
- ISBN-13: 9781593377441
Book Description
Addresses e-mails’ role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. This work offers guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines.
Editorial Reviews
About the Author
Stephen Schiffman (New York, NY) has trained more than 350,000 salespeople at such firms as AT&T Information Systems, Chemical bank, Manufacturer’s Hanover Trust, Motorola and U.S Health Care. Schiffman is president of D.E.I. Management Group. He is author of such bestselling books as Cold Calling Techniques (That Really Work!) and Closing Techniques (That Really Work!).
