Wow! eBook
MacroWikinomics: Rebooting Business and the World
Author(s): Don Tapscott (Author)
- Publisher: Atlantic Books
- Publication Date: 1 Oct. 2010
- Edition: First Edition
- Language: English
- Print length: 424 pages
- ISBN-10: 9781848877191
- ISBN-13: 9781848877191
Book Description
The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors – from education and scientific institutions, to entertainment and media, to government and democracy.
MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.
Editorial Reviews
Review
“Don Tapscott and Anthony Williams’ insights about the power of collaborative innovation and open systems, and their call to `reboot’ our institutions–business, education, media, government–haven’t come a minute too soon. MacroWikinomics inspires by chronicling these path breaking developments and pointing the way forward for all of us.” –Eric Schmidt, CEO, Google
“The MacroWikinomics assertion that `there has never been a more exciting time to be human’ is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about
enabling human potential.” –Michael Dell, President and CEO, Dell Inc.
“A majestic book–breathtaking in its breadth, coverage, and richness of detail. Don and Anthony have taken the trends of collaboration, openness, sharing, integrity and interdependence, and placed them in pragmatic real-life contexts across a plethora of spheres covering government and citizenship, healthcare, education, transportation, media and banking. Thoroughly recommended for anyone who’s
interested in seeing how the world is changing.” –JP Rangaswami, Chief Scientist, BT Group PLC
