Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs

Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs

by: Hoffmann, Nicolas

Publisher: Peter Lang GmbH, Inteationaler Verlag der Wissenschaften ( 2013-11-27 )

ISBN-13: 9783631638804

e-ISBN-13: 9783653035155

ISBN-10: 3631638809

Language: English