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Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs

2013-11-27 分类：经济学、管理学

by: Hoffmann, Nicolas

Publisher: Peter Lang GmbH, Inteationaler Verlag der Wissenschaften ( 2013-11-27 )

ISBN-13: 9783631638804

e-ISBN-13: 9783653035155

ISBN-10: 3631638809

Language: English

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