In a world defined by constant disruption, leaders are being asked to change―faster, smarter, and with more pressure than ever before.
But most change efforts fail (miserably).
Love as a Change Strategy is not a change management book. It doesn’t offer sterile frameworks or surface-level advice. This is change as you’ve never seen it.
It’s messy. It’s emotional. It’s human. And it starts with love.
A follow-up to the Wall Street Journal bestseller Love as a Business Strategy, this book reveals change principles that helped Softway reorganize every layer of its business and offers a practical, people-first blueprint for anyone ready to lead lasting change in their life, team, or organization.
Whether you’re rebuilding a company or rediscovering your purpose, this book is an invitation:
To go first. To become the change you’ve been waiting for. To lead with love.
Praise for LOVE AS A CHANGE STRATEGY
“When people feel heard, cared for and part of the shared purpose, they will not fear or fight the change that is inevitable in today’s organizations. Let Love as a Change Strategy be your roadmap to a change-embracing organization!”
―BOB CHAPMAN, CEO at Barry-Wehmiller and Author of Everybody Matters: The Extraordinary Power of Caring for Your People Like Family
“Another great book in the ‘Love as’ series, tackling the topic of change management with the added elements of culture and humanity. The reader will be challenged to consider long overdue and necessary changes preventing the organization from boldly moving forward without completely disrupting morale and stability. The authors offer personal insights and honest examples to help readers take bold action in practical and considerate ways. I predict this book will be on the shelf of every leader who drives change within their organization, as well as extra copies for those they mentor. Well done!”
―KRISTI PITTMAN, Senior Vice President, Human Resources at Daikin North America
“This new text offers a deeply authentic and urgently needed framework for personal and organizational transformation grounded in love―not as sentimentality, but as courageous, vulnerable action. What makes this book compelling is its unflinching candor and the way it invites you into a practical yet profound reimagining of leadership, healing, and community. Only read it if you’re ready to disrupt harmful norms and re-center humanity in your systems of change.”
―DR. JOHN SANCHEZ, Clinical Assistant Professor in Mays Business School at Texas A&M University
“A wonderful companion to Love as a Business Strategy, Love as a Change Strategy demonstrates that love is not prohibitive but liberative, and that the antithesis of love is not hate but fear. When used with sincerity and curiosity, love becomes the secret sauce that promotes a change-readiness mindset. A must-read for leaders at all levels!”
―ESMAEIL PORSA, MD, MBA, MPH, CCHP-A, President and CEO at Harris Health System
“While people drive change, it starts with you. Embracing change is so hard, but perhaps LOVE is all you need to align, rally, and celebrate your people as they power through it. This book packs in fun, relatable stories with actionable ideas to lean into the pain, get into a growth mindset, and make stuff happen!”
―JASON McCANN, CEO at Vari
“Love as a Change Strategy makes it abundantly clear why the necessary, and most challenging, aspect of leading change is first taking ‘a good, long look at yourself.’ Learning the value of self-awareness from the authors’ own stories prepares the reader to guide others on the journey to successful change.”
―DR. JOHN FREY, Senior Director and Chief Technologist, Sustainable Transformation at Hewlett Packard Enterprise
About the Author
SOFTWAY (softway.com) is a people-first consulting firm that helps businesses transform through technology, communication, and culture. In 2015, when a toxic workplace culture nearly brought the company to its knees, Softway’s leadership team―including authors MOHAMMAD ANWAR, FRANK DANNA, JEFF MA, and CHRIS PITRE―chose a new path: rebuilding the business on its greatest asset―its people.
Their first book, Love as a Business Strategy, chronicled that journey and sparked a movement to bring humanity back to the workplace.
Now, in Love as a Change Strategy, the authors share the next chapter―a story of reorganization, reinvention, and renewal― and offer powerful, people-first principles for leading sustainable change.
CULTURE+ (culture-plus.com) was founded in 2021 to scale the impact of transformation. Co-created by the same leadership team, Culture+ delivers immersive leadership experiences, measurement tools, and training that help organizations activate lasting change.
LOVE AS A STRATEGY (LoveAsAStrategy. com) is the banner for the movement―uniting books, tools, experiences, and stories that prove love belongs at the heart of every business decision.
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