Wow! eBook
The Little Blue Book Of Marketing: Build a Killer Plan in Less Than a Day
Author(s): Steve Lance (Author), Paul Kurnit (Author)
- Publisher: Portfolio
- Publication Date: 22 April 2010
- Language: English
- Print length: 272 pages
- ISBN-10: 1591843057
- ISBN-13: 9781591843054
Book Description
Editorial Reviews
About the Author
Steve Lance and Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della Femina, Travisano & Partners and creative director of NBC. Woll was a twenty-year veteran of OgilvyWorldwide, including stints as COO of their Montreal office and CEO of Ogilvy & Mather Partners in New York. Both authors have won numerous industry awards.
Steve Lance and Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della Femina, Travisano & Partnersand creative director of NBC. Woll was a twenty-year veteran of OgilvyWorldwide, including stints as COO of their Montreal office and CEO of Ogilvy & Mather Partners in New York. Both authors have won numerous industry awards.
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