Wow! eBook
LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn
Author(s): Brian Carter (Author)
- Publisher: Que Publishing
- Publication Date: 1 Aug. 2012
- Edition: 1st
- Language: English
- Print length: 272 pages
- ISBN-10: 0789749688
- ISBN-13: 9780789749680
Book Description
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize–and this book will help you leverage all of it!
YOU’LL LEARN HOW TO
- Identify the fastest, easiest ways to profit from LinkedIn
- Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence
- Network for dollars, with this book’s proven six-step relationship-building process
- Find hot prospects through quick LinkedIn prospecting and introductions
- Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work!
- Attract “mega-leads” through LinkedIn Answers, Events, and Groups
- Strengthen brand awareness and spread key messages
- Leverage content marketing (infographics and more) to boost brand awareness and generate more leads
- Accelerate your sales cycle with LinkedIn
- Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople
- Establish efficient weekly LinkedIn marketing routines
- Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales
Editorial Reviews
About the Author
Brian develops strategies and builds search and social media programs for companies of all sizes, including well-known entities such as Universal Studios, The U.S. Army, Hardee’s, and Carl’s Jr. He has been quoted and profiled by
The Wall Street Journal, ABC News, Mashable, Forbes, Information Week, U.S. News & World Report, and Entrepreneur Magazine.Brian writes for several of the most popular marketing blogs, including Search Engine Journal, AllFacebook, and Mashable (which boasts 20 million monthly readers). He has more than 50,000 online fans–and growing–and his content is viewed over 8 million times a month.
Brian is a professional speaker who delivers entertaining, motivational talks on Internet marketing and social media. He has presented to corporations and associations. Audience members include CEOs, business owners, and expert marketers. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. He is a regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association.
