Wow! eBook
Like Economy, The: How Businesses Make Money with Facebook 2nd Edition
Author(s): Brian Carter (Author)
- Publisher: Que Publishing
- Publication Date: August 7, 2013
- Edition: 2nd
- Language: English
- Print length: 336 pages
- ISBN-10: 0789751364
- ISBN-13: 9780789751362
Book Description
Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he’s completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook’s users…your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You’ll discover today’s best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who’ll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast!
• Compare Facebook’s five routes to profit, and choose your best strategies
• Craft a Facebook program that reflects your unique offerings and customers
• Avoid eight key mistakes that kill Facebook profitability
• Continuously optimize your presence to reflect your experience and performance
• Sell the dream: Go beyond benefits to arouse your fans’ desires
• Attract super-affordable, targeted visitors and fans with Facebook ads
• Deepen engagement by applying new insights about Facebook users
• Improve branding, positioning, and customer service along with revenue
• Master 13 proven influence tactics for transforming casual visitors into buyers
• Employ time-tested sales tactics, including testimonials and upselling
• Build a community you can translate into profits
• Create a cost-effective B2B marketing program that works
Editorial Reviews
About the Author
He has more than 200,000 online fans, and his content is viewed by more than 8 million times a month. He develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well-known entities such as The World Health Organization, Universal Studios, The U.S. Army, Hardee’s, and Carl’s Jr.
Brian has been quoted and profiled by
Information Week, ABC News, U.S. News & World Report, Mashable, The Wall Street Journal, Forbes, Inc. Magazine, and Entrepreneur Magazine, and is a regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association.
