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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Author(s): Rajeev Batra (Author), Victor J. Strecher (Author), Punam Anand Keller (Author)
- Publisher: Routledge
- Publication Date: 15 Feb. 2011
- Edition: 1st
- Language: English
- Print length: 424 pages
- ISBN-10: 9780765627179
- ISBN-13: 0765627175
Book Description
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Editorial Reviews
About the Author
Rajeev Batra (University of Michigan, USA) (Author) , Victor J. Strecher (Author) , Punam Anand Keller (Author)
