Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Leveraging Consumer Psychology for Effective Health Communications:The Obesity Challenge

by: Batra, Rajeev; Strecher, Victor J.; Keller, Punam Anand

Publisher: Taylor and Francis(2015/7/17)

Language: English

ISBN-10: 0765627175

ISBN-13: 9780765627179

e-ISBN-10: 1317466160

e-ISBN-13: 9781317466161

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