
Lessons in Radical Innovation: Out of the box – straight to the bottom line
Author(s): Wolfgang Grulke (Author), Mr Gus Silber (Author)
- Publisher: Financial Times/ Prentice Hall
- Publication Date: 16 April 2002
- Edition: Illustrated
- Language: English
- Print length: 320 pages
- ISBN-10: 0273659480
- ISBN-13: 9780273659488
Book Description
Editorial Reviews
Review
on innovation that will educate, challenge and delight you. It should
become required reading for any manager interested in building the
markets of the future.”
Professor Costas Markides – Robert Bauman Professor of Strategic Leadership and
Chairman of the Strategy Department, London Business School
“A must read for anyone wanting to understand the new business paradigm and the mind shift needed to develop business models for the corporate enterprise moving forward. Wolfgang has created a tremendous guide through the scary yet exhilarating landscape of innovation. Remaining a loyal member of the “old successful business” club means a slow and desperate death in the hands of your competitors. Radical Innovation is the name of the game, Wolfgang Grulke teaches us how to play.”
Radames Soto – Managing Director, The Wall Street Journal Interactive. “This is a book every business leader should read. In a highly competitive market where everyone is trying to innovate, this book could be the key for survival over the next three to five years.” Anders Harrysson – Vice President, Sun Microsystems
“There’s nothing traditional about Lessons in Radical Innovation – this is real out-of- the-box thinking, exploring essential strategies for difficult times.” John Bigalke – Industry Leader, Deloitte Touche Tohmatsu, USA
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