Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius

Most books on Apple or Steve Jobs have been written by journalists and focus on Steve’s colorful personality. Jay Elliot was personally hired by Steve, just in time to accompany him on the last of his historic visits to Xerox’s Palo Alto Research Center visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve’s right-hand man and troubleshooter, overseeing all company procedures and strategic planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details the management principles he learned from Steve and what every manager can learn about motivating people to do the best work of their lives.

Most people don’t realize that Steve cared as much about how Apple operated, and how it motivated its people, as he did about creating great products. He used the phrase “Pirates! Not the Navy” as a rallying cry a metaphor to “Think Different.” In the days of developing the Macintosh, it became a four-word mission statement. It expressed the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book, including how to:

• Find talented people who will understand your objectives and make a contribution to that effort
• Identify the traits that determine whether a person will be so committed to the vision that they will provide their own motivation
• Ensure that your employees possess the ability to come up with original, unique ways to approach a problem and are self-guided with a strong sense of direction
• And much more

Leading Apple with Steve Jobs provides the wisdom and the inspiration you need to shift your thought paradigm, manifest your vision, and inspire your team to achieve groundbreaking innovations.

Most books on Apple or Steve Jobs have been written by journalists and focus on Steve’s colorful personality. Jay Elliot was personally hired by Steve, just in time to accompany him on the last of his historic visits to Xerox’s Palo Alto Research Center visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve’s right-hand man and troubleshooter, overseeing all company procedures and strategic planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details the management principles he learned from Steve and what every manager can learn about motivating people to do the best work of their lives.

Most people don’t realize that Steve cared as much about how Apple operated, and how it motivated its people, as he did about creating great products. He used the phrase “Pirates! Not the Navy” as a rallying cry a metaphor to “Think Different.” In the days of developing the Macintosh, it became a four-word mission statement. It expressed the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book, including how to:

• Find talented people who will understand your objectives and make a contribution to that effort
• Identify the traits that determine whether a person will be so committed to the vision that they will provide their own motivation
• Ensure that your employees possess the ability to come up with original, unique ways to approach a problem and are self-guided with a strong sense of direction
• And much more

Leading Apple with Steve Jobs provides the wisdom and the inspiration you need to shift your thought paradigm, manifest your vision, and inspire your team to achieve groundbreaking innovations.