Launch: How to Quickly Propel Your Business Beyond the Competition
Author(s): Michael A. Stelzner (Author)
Publisher: Wiley
Publication Date: 1 July 2011
Edition: 1st
Language: English
Print length: 272 pages
ISBN-10: 9781118027233
ISBN-13: 9781118027233
Book Description
If you’ve been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.
This book will show you how to:
Create highly sharable content that meets people’s needs
Identify and work with outside experts, many of whom will gladly promote your content
Attract and retain raving fans that will help your business grow
Creatively market and sell to people who will gladly purchase your products and services
Launch isn’t like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Editorial Reviews
From the Inside Flap
In order to rocket your business to stellar growth and far-reaching recognition, you’re going to need plenty of fuel nuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what’s that fuel made out of? Content.
Launch provides a detailed recipe for the most combustible content rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people and to earn that trust, you’ll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel content that has a big impact leaves a lasting impression on people and rockets your industry recognition.
Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity while gaining the support of top experts in your industry. You’ll find step-by-step instruction, including how to:
Develop an outward-focused mindset that inspires the content creation process
Identify role models that could become tomorrow’s strategic partners
Build relationships with outside experts who’ll gladly help you grow your business
Employ social proof so visitors turn into faithful fans
Implement the ten most effective types of content the fuel of your business
Discover new ways to market that don’t repel people, but actually engage them
Every marketer throws around the word “content,” but few have mastered the art and science of creating useful, thought-provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know-how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.
From the Back Cover
In order to rocket your business to stellar growth and far-reaching recognition, you’re going to need plenty of fuel nuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what’s that fuel made out of? Content.
Launch provides a detailed recipe for the most combustible content rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people and to earn that trust, you’ll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel content that has a big impact leaves a lasting impression on people and rockets your industry recognition.
Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity while gaining the support of top experts in your industry. You’ll find step-by-step instruction, including how to:
Develop an outward-focused mindset that inspires the content creation process
Identify role models that could become tomorrow’s strategic partners
Build relationships with outside experts who’ll gladly help you grow your business
Employ social proof so visitors turn into faithful fans
Implement the ten most effective types of content the fuel of your business
Discover new ways to market that don’t repel people, but actually engage them
Every marketer throws around the word “content,” but few have mastered the art and science of creating useful, thought-provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know-how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.
About the Author
MICHAEL A. STELZNER is the founder of SocialMediaExaminer.com a popular online magazine that helps businesses answer social media questions with useful how-to articles, in-depth case studies, expert interviews, and original research. He also authored the book Writing White Papers: How to Capture Readers and Keep Them Engaged, and is the man behind several large professional development conferences such as the Social Media Success Summit.
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