Wow! eBook
Language Management: From Bricolage to Strategy in British Companies: 6
Author(s): Natalie Victoria Wilmot (Author)
- Publisher: Multilingual Matters
- Publication Date: 12 Aug. 2022
- Language: English
- Print length: 176 pages
- ISBN-10: 1800415923
- ISBN-13: 9781800415928
Book Description
This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.
Editorial Reviews
Review
This is an impressive research monograph, which analyses the language and translation practices of SMEs located in the English-speaking UK. Not only is there clear and persuasive evidence that multilingualism and its consequences are central to understanding the international operations of these companies, the book also provides important theoretical impetus for future research. –“Susanne Tietze, Sheffield Hallam University, UK”
A welcome addition to the business literature: authoritative research-based insights into how language shapes internationally active SMEs’ external relationships. Natalie Wilmot addresses questions at the nexus of international business, entrepreneurship, translation studies and sociolinguistics. The book will definitely interest scholars in all these fields, but will also benefit business practitioners and students. –“Wilhelm Barner-Rasmussen, Åbo Akademi University, Finland”
About the Author
Natalie Victoria Wilmot is Associate Professor in International Business and Deputy Head of the School of Management, University of Bradford, UK. Her research interests include language management, translation in organisational contexts and qualitative methodology.
