Kulturelle Anforderungen an das Markenmanagement im Profisport: Im Spannungsfeld zwischen Local Hero und Global Player
by: Fischer, Rainer
Publisher: Springer ( 2014-02-18 )
ISBN-13: 9783658050696
e-ISBN-13: 9783658050702
ISBN-10: 3658050691
Edition: 1
Language: German
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