In this fast-paced, chaotic, and global marketplace, businesses must constantly battle to cut through the clutter―and most are woefully inept. Today’s sophisticated consumers want products that meet an emotionalneed, have added value, and come with no purchase risk. They want to buy from like-minded businesses and expect to receive their information through a wide array of new media. And yet, despite these marketplace demands, effective marketing still comes down to the fundamentals: knowledge, logic, empathy, and communication.
Kick-Ass Business and Marketing Secrets sends business professionals back to the basics ofmarketing: do your homework, know your client, and measure every single thing that you do. Inorder to succeed, you must stand apart. Differentiate your business, create a powerful Consumer Purchasing Benefit, and add value to every purchase―and you’ll instantly rise above thevast majority of businesses that fail to do so.Your diligent efforts will build heart share, increase loyalty, decrease costs, and increase ROI.
Kick-Ass Business and Marketing Secrets delivers step-by-step advice on how to thoroughly research and understand your product, marketplace, and competitors. This comprehensive guide to building a rock-solid foundation for your business:
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Reveals the seven new fundamentals of marketing: ideas, imagination, intuition,interruption, initiative, ingratiation,and interaction
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Explains how to conduct a brutally honest and comprehensive business and marketing audit
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Offers six critical tips for potential investors
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Delivers step-by-step advice on how to maximize the value in every sale proposition
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Details various communication vehicles and advises on how to choose the most appropriate mix for your campaign
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Develops critical thinking skills to push you beyond your comfort zone
Kick-Ass Marketing and Business Secrets reminds you that it’s not the size of the budget but the size of the idea that counts. With so many new sources of market pressure, there’s no room for excuses. Follow the new rules for marketing, and rise above the rest.
Praise for KicK-Ass Business &Marketing Secrets
“Kick-Ass Business and Marketing Secrets demystifies all that issacred in business and marketing. If you read it, they will come.”
―Tim Draper, Founder and Managing Director, Draper Fisher Jurvetson
“Bob has worked with our multi-award-winning business on avariant of business subjects. He is inspirational and colorful with an impressive proven and sustainable track record. I challenge anyonenot to gain a fresh and innovative insight from this exceptional book.”
―Edwin Bessant, CEO, Ceuta Healthcare Group
“Bob’s keynote to our global conference was phenomenal, engagingly funny, highly energetic, educational, thought-provoking, and a little irreverent. This book is the same: highly educational and reflects real-world reality.”
―Cecelia Chott, Executive Director, Institute 2.0 Content Services, Leading Real Estate Companies of the World
“This is an amazing book with many challenging concepts and conclusions regarding new marketing tools in a globalized market. This practicable book will get you thinking, and as Bob says, ‘No matter what your history or your current situation, you can achieve it all if you begin today.'”
―Alfonso Roberes, International Sponsorship Manager, Real Madrid CF
About the Author
BOB PRITCHARD, known as”Mr. Marketer,” is an internationally renowned businessman, marketer, and speaker. His clients include many of the world’s leading companies, including the Coca-Cola Company, Citibank, Anheuser-Busch, Mercedes-Benz, and Frito-Lay. He is CEO of Marketforce One, a business and marketing strategy company, and CEO of Marketforce One Media, a media content development company with offices in the United States, Australia, and Europe. Winner of the International Marketer of the Year Award, he has done business in more than fifty-three countries and has presented to major corporations and associations all over the globe.
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