Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

by: Tybout, Alice M.; Calkins, Tim; Kotler, Philip

Publisher: Wiley(2011/1/7)

Edition: 1

Language: English

ISBN-13: 9780471690160

e-ISBN-13: 9781118046036