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Just Evil Enough
by: Emily Ross (Author), Alistair Croll (Author)
Publisher: Volcanic Press
Publication Date: 2025-03-06
Language: English
Print Length: 448 pages
ISBN-10: 1916797660
ISBN-13: 9781916797666
Book Description
Just Evil Enough is a study of go-to-market innovation.The book balances practical frameworks and hard-hitting marketing truths with provocative, often entertaining case studies to help readers rethink everything about how they bring a product, idea, or campaign into the world.Technologies like cloud computing, social media, and AI have made most of the creative work orders of magnitude cheaper than they once were. At the same time, our attention is under attack, under assault from hundreds of messages an hour. No surprise, then, that if you ask a founder, marketer or activist whether they're more worried about their product and messaging, or whether anyone will care, they'll all agree that nobody caring is the biggest risk.Yet we devote almost all our time and energy to building something. This has to change. Turning attention into action is a skill you can learn, and this book shows you how.
Editorial Reviews
Just Evil Enough is a study of go-to-market innovation.The book balances practical frameworks and hard-hitting marketing truths with provocative, often entertaining case studies to help readers rethink everything about how they bring a product, idea, or campaign into the world.Technologies like cloud computing, social media, and AI have made most of the creative work orders of magnitude cheaper than they once were. At the same time, our attention is under attack, under assault from hundreds of messages an hour. No surprise, then, that if you ask a founder, marketer or activist whether they're more worried about their product and messaging, or whether anyone will care, they'll all agree that nobody caring is the biggest risk.Yet we devote almost all our time and energy to building something. This has to change. Turning attention into action is a skill you can learn, and this book shows you how.
