Journey to Newland, Story Book: A Road Map for Transformational Change

“Journey to Newland skillfully and creatively illustrates the process, principles, and capabilities required for successful transformational change.”
—BOB PETTUS, retired vice chairman of the board, Coca-Cola Bottling Co. Consolidated

“Journey to Newland is a proven process for strategic planning and strategic communication. It integrates frameworks, capabilities, and tools to achieve desired outcomes through these two vital activities that determine business results.”
—WINNIE WANG, CEO, Visionary Consulting, Shanghai, China

“Journey to Newland is a practical and impactful approach to simulating and stimulating c creates a vivid visualization of the desired change that leads to achieving real change.”
—ARINYA TALERNGSRI, managing director, APMGroup, Bangkok, Thailand

“This story provides change leaders and teams with an impartial and unifying platform to deal with behavioral challenges that might otherwise undermine a well-intended change effort.”
—JEFFERY TAN, director, Professional Development, Singapore Institute of Management

“Journey to Newland is an extremely useful business tool that has enabled us to explain complex business principles in a simple and engaging format. Don’t be fooled by the symbolism on the surface. This story goes much deeper than meets the eye. It’s ‘simplexity’ at its best.”
—SCOTT CHONTOS, CEO, C. J. Malin & Associates, Addison, Texas,


“Using the story and the process behind it allowed our company to evolve in both our revenues and our leadership culture.”
—ANGELA Y. BAUER, owner, Tropical Nut and Fruit

If You’re Not Leading Change, It Will Lead You.

In today’s fast-paced business environment, change has become “business as usual.” Change is constant. Change is relentless. It’s no surprise then that the success or failure of an organization often depends on your ability as a leader, to respond to change. While most leaders realize the importance of facing change head-on, far too few are equipped to handle the journey that ensues.

The Journey to Newland storybook provides a proven road map for navigating the change journey.  It takes a refreshingly creative approach that helps readers simplify complex issues and bring intangible concepts down to earth.  Readers meet and become familiar with a cast of memorable characters, engage in a captivating story, and learn a common language to deal with emotionally sensitive issues.

The Journey to Newland storybook provides a road map for complex change challenges for organizations all over the world through J2N Global and its international partners.