Wow! eBook
Journalism and Media Convergence: 5
Author(s): Nienstedt
- Publisher: De Gruyter
- Publication Date: 17 April 2013
- Language: English
- Print length: 178 pages
- ISBN-10: 3110302888
- ISBN-13: 9783110302882
Book Description
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Editorial Reviews
About the Author
Stephan Ruß-Mohl, Università della Svizzera italiana, Switzerland; Heinz-Werner Nienstedt, Johannes Gutenberg-Universität Mainz; Bartosz Wilczek, Switzerland.
