Jiggle: (Re)Shaping American Women: (Re)Shaping American Women

“Scholarly, yet accessible, this book traverses key questions about the media, advertising, and fashion. It calls upon us to rethink gender, agency, and embodiment in terms of dressing, shaping, moving, gesturing, and posturing, while never losing sight of how cultural scripts writ large – media representations of women’s ideal bodies – shape lived experiences. Part ethnography, part history, and part cultural criticism, Jiggle is more than the sum of its parts: It represents interdisciplinary cultural studies at its best.” ―Roger Lancaster, Author of The Trouble with Nature: Sex in Science and Popular Culture (2003)

“The book raises consciousness regarding the underlying forces affecting women’s selections….Recommended.” ―Choice Reviews

“Like its title,Jiggle is a timely and provocative look at the fascination with women’s bodies in consumer culture-constructing them, shaping them, making them smaller, or stronger. The focus on foundation garments makes this book unique. With a strong historical base and current ethnographic research,Jiggle is a page-turning read that will make you think.” ―Leslie Heywood, author of Pretty Good for a Girl and The Proving Grounds