Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
Author(s): Ray Hutton (Author)
Publisher: Elliott & Thompson
Publication Date: 13 Jun. 2013
Edition: First Edition
Language: English
Print length: 224 pages
ISBN-10: 1908739827
ISBN-13: 9781908739827
Book Description
Jewels in the Crown provides an analysis of Tata’s acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.
Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.
This book shows how it was done.
Editorial Reviews
Review
“One question that burns … is how on earth Tata of India managed to turn Jaguar Land Rover into a success when previous owners apparently could not. In a fascinating 200 pages, Hutton examines history and strategy, and supplies surprising answers.” — Autocar 29 May 2013“Ray Hutton is one of the most accomplished and celebrated motoring journalists of our time … Enjoy the journey through this well written and straightforward book filled with some of the most accurately formed opinions in the industry.” —Overdrive Magazine, June 2013“This extraordinary story is chronicled in lively detail by Hutton.” —The Times Business ‘ten best summer reads’, July 2013“A behind the scenes look at how the Indian industrial giant has revitalised their fortunes” —Motor Trader, June 2013
About the Author
Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK), Car and Driver (USA), and Overdrive (India). He was twice-winner of the Bentley International Award presented by the UK Guild of Motoring Writers, is Honorary President of The International Car of the Year jury, and the author of a number of books, including the centenary history of the FIA (Federation de Automobile). He lives in London.
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