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Inviting Latino Voters: Party Messages and Latino Party Identification
Author(s): Stacey L. Connaughton (Author)
- Publisher: Routledge
- Publication Date: 12 Dec. 2004
- Edition: 1st
- Language: English
- Print length: 222 pages
- ISBN-10: 0415971829
- ISBN-13: 9780415971829
Book Description
Latino’s increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
Editorial Reviews
About the Author
Stacey L. Connaughton
