Investment Euphoria and Money Madness: The Inner Workings of the Psychology of Investing for Financial Advisors and Their Clients

Investment Euphoria and Money Madness: The Inner Workings of the Psychology of Investing for Financial Advisors and Their Clients book cover

Investment Euphoria and Money Madness: The Inner Workings of the Psychology of Investing for Financial Advisors and Their Clients

Author(s): Harry E. Gunn (Author)

  • Publisher: Amacom Books
  • Publication Date: April 12, 2000
  • Language: English
  • Print length: 248 pages
  • ISBN-10: 0814405762
  • ISBN-13: 9780814405765

Book Description

Written specifically for brokers, money managers, and investment professionals, this book provides a compelling view of the effect money has on human behavior, showing how to: make sound investment decisions — even under stressful circumstances — improve client relationships by understanding and recognizing various personalities and behaviors — help clients maintain psychological fitness for investing and more.

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