Wow! eBook
Introduction to International Marketing
Author(s): Keith Lewis (Author), Matthew Housden (Author)
- Publisher: Kogan Page
- Publication Date: 25 Sept. 1998
- Edition: 1st
- Language: English
- Print length: 160 pages
- ISBN-10: 0749422467
- ISBN-13: 9780749422462
Book Description
Introduction to International Marketing seeks to provide a grounding in international marketing, and de-mystify the jargon associated with it. It instructs the reader on issues such as understanding the changing nature of the international trading environment and identifying information sources for international marketing.
Editorial Reviews
About the Author
Keith Lewis is the Senior Examiner in International Marketing at the CIM Diploma and Course Director in the MA in Marketing at the University of Greenwich.
Matthew Housden is an examiner on the CIM Diploma in International Marketing Strategy and Head of the Division of Marketing at the University of Greenwich.
