Wow! eBook
Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People
Author(s): Milan Guenther (Author)
- Publisher: Morgan Kaufmann
- Publication Date: November 19, 2012
- Edition: 1st
- Language: English
- Print length: 462 pages
- ISBN-10: 9780123884350
- ISBN-13: 9780123884350
Book Description
- Teaches how to align business strategy with Brand Identity, Customer Experience, and Enterprise Architecture initiatives as part of a consolidated enterprise-wide design practice to achieve stakeholder value
- Provides a framework for designing systems, products and services as the building blocks of a consistent and coherent experience for all stakeholders in the wider enterprise, joining strategic considerations with the delivery of tangible outcomes
- Explains how to make results such as websites, apps, objects, platforms, or environments part of a larger system that orchestrates enterprise touchpoints with people
Editorial Reviews
Review
“Cookery books, these days, are all about design: white space, multiple typefaces, mysterious symbols in the margin and the occasional coloured page. Milan Guenther’s book seems to have adopted this style of design with obvious enthusiasm.” —BCS.org – The Chartered Institute for IT, February 2013
“To read Milan Guenther’s book Intersection is to glimpes the future of design: holistic, collaborative, and networked. A rich presentation of a very rich subject.” –Marty Neumeier, author of The Brand Gap and The Designful Company
“I am impressed by the thoroughness and thoughfulness of this major piece of work. Intersection marks Milan Guenther as a major contributor to the Enterprise Engineering, Design, and Architecture body of knowledge.” —John A. Zachman, inventor of the Zachman Framework
“With this book, Milan Guenter achieved a comprehensive reframing of the Enterprise concept for the 21st century with Design as its primary driver. Intersection will become a beacon for many in the design, business, and technology communities.” –Peter Bogaards, User Experience Designer
