Wow! eBook
Handbook of Research on Applied AI for International Business and Marketing Applications
Author(s): Bryan Christiansen (Editor), Tihana �krinjari?
- Publisher: Business Science Reference
- Publication Date: 25 Sept. 2020
- Edition: 1st
- Language: English
- Print length: 400 pages
- ISBN-10: 1799850773
- ISBN-13: 9781799850779
Book Description
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient.
The
Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
