Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

by: Blakeman, Robyn

Publisher: Rowman & Littlefield Publishers ( 2014-07-10 )

ISBN-13: 9781442221222

e-ISBN-13: 9781442221239

ISBN-10: 1442221224

Edition: 2

Language: English