Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work
Author(s): Eric Baron (Author)
Publisher: Wiley
Publication Date: 21 Jun. 2013
Edition: 1st
Language: English
Print length: 272 pages
ISBN-10: 9781118502259
ISBN-13: 9781118502259
Book Description
Sales teams have the potential to do great work.
Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Innovative Team Selling places the focus squarely on what will actually make team selling work within organizations large and small. It outlines how to help your teams master new skills in five specific categories: interpersonal, communication, presentation, problem solving, and facilitation. Author Eric Baron also explores the challenging issue of leveraging resources to develop innovative solutions for clients in order to compete effectively in a globalized economy.
Offers actionable strategies and techniques to improve collaboration, innovation and team processes
Demonstrates how to put the right members on the sales call, and how to leverage their expertise before, during and after the call
Explores in depth how teams can work effectively on a day-day-day basis to outperform their competition
Author Eric Baron is founder of The Baron Group and is a highly acclaimed public speaker and has spoken to hundreds of organizations, trade associations and industry groups throughout his career; he is also an adjunct professor at Columbia Business School where he teaches his very popular course, Entrepreneurial Selling Skills to second year MBAs
Innovative Team Selling shows you how to lead and participate in teams that work together effectively; strategize prior to the client meetings; make successful team sales calls; and debrief honestly to determine how to learn and grow from the experience.
Editorial Reviews
From the Inside Flap
Sales teams have the potential to do great work. But most do not devote enough energy to understanding meeting dynamics, nor do they possess the process awareness skills that are critical components of effective collaboration, both internally and externally. Many organizations place too much importance on individual success and not enough on the sales team as a whole. They forget to take advantage of the depth of their organizations. But no matter the size of your organization, it’s time to place the focus squarely on what will actually make team selling work.
Innovative Team Selling shows you how to lead and participate in teams that work together effectively. It offers actionable strategies and techniques to improve collaboration, innovation, and team processes. It explores in depth how teams can work effectively on a day-to-day basiswhether in-person or remotelyto outperform their competition. And it demonstrates how to make outstanding sales calls in teams. Discover ways to leverage your resources to develop and recommend innovative solutions for clients in order to compete effectively in a globalized economy.
With field-tested advice broken down into five critical skills categoriesinterpersonal, communication, presentation, problem solving, and facilitationyou’ll learn how to:
Put the right members on the sales call
Leverage each team member’s expertise before, during, and after the call
Strategize prior to the client meetings
Execute effective team sales calls
Debrief honestly to determine how to learn and grow from the experience
When sales organizations tap into their collective expertisewhen they find the opportunity to collaborate, speculate, and innovatethey can accomplish great things. Make Innovative Team Selling a basic tenet of your organization. Corral your resources and derive innovative solutions that will make your team stand out and win new business.
From the Back Cover
Sales teams have the potential to do great work. But most do not devote enough energy to understanding meeting dynamics, nor do they possess the process awareness skills that are critical components of effective collaboration, both internally and externally. Many organizations place too much importance on individual success and not enough on the sales team as a whole. They forget to take advantage of the depth of their organizations. But no matter the size of your organization, it’s time to place the focus squarely on what will actually make team selling work.
Innovative Team Selling shows you how to lead and participate in teams that work together effectively. It offers actionable strategies and techniques to improve collaboration, innovation, and team processes. It explores in depth how teams can work effectively on a day-to-day basis whether in-person or remotely to outperform their competition. And it demonstrates how to make outstanding sales calls in teams. Discover ways to leverage your resources to develop and recommend innovative solutions for clients in order to compete effectively in a globalized economy.
With field-tested advice broken down into five critical skills categories interpersonal, communication, presentation, problem solving, and facilitation you’ll learn how to:
Put the right members on the sales call
Leverage each team member’s expertise before, during, and after the call
Strategize prior to the client meetings
Execute effective team sales calls
Debrief honestly to determine how to learn and grow from the experience
When sales organizations tap into their collective expertise when they find the opportunity to collaborate, speculate, and innovate they can accomplish great things. Make Innovative Team Selling a basic tenet of your organization. Corral your resources and derive innovative solutions that will make your team stand out and win new business.
About the Author
ERIC BARON is a highly acclaimed public speaker and founder of The Baron Group. He has been training business professionals in creative problem solving, innovation, consultative selling, team selling, and sales management for more than thirty-five years. His clients include Fortune 500 companies, the largest financial institutions, and many major insurance companies, consulting firms, and universities. He is an adjunct professor at Columbia University Business School where his popular Entrepreneurial Selling course was twice voted by marketing students as the most applicable course offered.