Wow! eBook
Innovation and Ontologies: Structuring the Early Stages of Innovation Management 2009th Edition
Author(s): Angelika Bullinger (Author), Prof. Dr. Prof. h.c. Dr. h.c. Ralf Reichwald (Foreword)
- Publisher: Gabler Verlag
- Publication Date: 13 Nov. 2008
- Edition: 2009th
- Language: English
- Print length: 439 pages
- ISBN-10: 3834912492
- ISBN-13: 9783834912497
Book Description
Angelika C. Bullinger examines ontologies as an approach to modeling, analyzing and comparing the fuzzy front end of innovation management, in particular idea assessment and selection. She uses an extensive array of theories and methods, combining the knowledge bases of business administration and information systems. Starting from theoretical informatics, she elaborates, applies and tests a methodology for ontology development for use in business management. Based on empirical data, she models ontologically the moment of idea assessment and selection on a company-specific, industry-typical and generic level. Included are action-oriented implications for the implementation of the methodology in business reality.
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From the Back Cover
Angelika C. Bullinger examines ontologies as an approach to modeling, analyzing and comparing the fuzzy front end of innovation management, in particular idea assessment and selection. She uses an extensive array of theories and methods, combining the knowledge bases of business administration and information systems. Starting from theoretical informatics, she elaborates, applies and tests a methodology for ontology development for use in business management. Based on empirical data, she models ontologically the moment of idea assessment and selection on a company-specific, industry-typical and generic level. Included are action-oriented implications for the implementation of the methodology in business reality.
