From Innovation to Cash Flows: Value Creation by Structuring High Technology Alliances
Author(s): Constance Lütolf-Carroll (Author), Antti Pirnes (Author)
Publisher: John Wiley & Sons
Publication Date: 28 Aug. 2009
Edition: Illustrated
Language: English
Print length: 640 pages
ISBN-10: 0470118091
ISBN-13: 9780470118092
Book Description
Written in an engaging and accessible style by a global team of multidisciplinary experts, From Innovation to Cash Flows contains realistic insights, examples, sample contracts, and frameworks to help entrepreneurs start up high-technology ventures. Readers will see, step by step, how to protect their scientific inventions, create business models, structure strategic alliances, license intellectual property rights, do patent searches, make patent maps, interpret competitive intelligence, and conduct due diligence. The book provides complete analysis of detailed transaction terms that cover the risks related to such alliances and investment deals. In addition to company valuation techniques, it explores evolving business models in biotechnology and biopharmaceuticals. Constance L?tolf-Carroll, MBA (Milan, Italy), is an equity investor, entrepreneur, and educator in strategy and finance. Antti Pirnes, MSc (Helsinki, Finland), is a patent analyst, entrepreneur, and experienced biotech researcher.
Editorial Reviews
From the Inside Flap
Whether you wish to start your own high- technology business or have an interest in developing and managing strategic alliances with high-tech companies, understanding what to do and how to do it is vital to success. That’s why you need From Innovation to Cash Flows the indispensable reference that guides you through the essentials of high-technology entrepreneurship, alliances, and venture finance.
Written in an engaging and accessible style by a global team of multidisciplinary experts led by Constance Lütolf-Carroll with the collaboration of Antti Pirnes From Innovation to Cash Flows shares with you realistic insights and professional advice from respected practitioners around the world.
Balancing the needs of the novice with the expectations of the expert, this reliable resource and its Web site (www.innovationtocashflows.com) contain the practical examples, sample legal documents, financial tools, strategy frameworks, and illustrative cases that will enable you to turn innovation into the generation of positive cash flows.
From Innovation to Cash Flows explores the process of high-technology entrepreneurship from the creative inception of an idea to the transformation of that idea into an invention and eventually into a commercially viable innovation. Along the way, you’ll discover how to protect an invention; develop a venture’s business strategy; create its business model; design, structure, negotiate, and manage an alliance; value the venture to obtain outside investor financing; and employ exit strategies that make it possible for investors in the business to harvest their holdings.
From Innovation to Cash Flows also provides guidance on effective and ineffective intellectual property strategies. It shows you how to conduct patent searches, make patent maps, and perform in-depth due diligence. In clear language, the book explains the latest on trademarks, trade secrets, copyrights, patents, and design registration.
In today’s turbulent markets, the high-technology entrepreneur must possess a broad set of skills and know-how. From Innovation to Cash Flows will help you excel in the global arena. It weaves the challenges of starting up a high-tech venture with the management of intellectual property rights, valuation of emerging technologies, and structuring of collaborative alliances for long-term value creation.
From the Back Cover
Whether you wish to start your own high- technology business or have an interest in developing and managing strategic alliances with high-tech companies, understanding what to do and how to do it is vital to success. That’s why you need From Innovation to Cash Flows–the indispensable reference that guides you through the essentials of high-technology entrepreneurship, alliances, and venture finance.
Written in an engaging and accessible style by a global team of multidisciplinary experts–led by Constance Lutolf-Carroll with the collaboration of Antti Pirnes–From Innovation to Cash Flows shares with you realistic insights and professional advice from respected practitioners around the world.
Balancing the needs of the novice with the expectations of the expert, this reliable resource and its Web site (www.innovationtocashflows.com) contain the practical examples, sample legal documents, financial tools, strategy frameworks, and illustrative cases that will enable you to turn innovation into the generation of positive cash flows.
From Innovation to Cash Flows explores the process of high-technology entrepreneurship from the creative inception of an idea to the transformation of that idea into an invention–and eventually into a commercially viable innovation. Along the way, you’ll discover how to protect an invention; develop a venture’s business strategy; create its business model; design, structure, negotiate, and manage an alliance; value the venture to obtain outside investor financing; and employ exit strategies that make it possible for investors in the business to harvest their holdings.
From Innovation to Cash Flows also provides guidance on effective and ineffective intellectual property strategies. It shows you how to conduct patent searches, make patent maps, and perform in-depth due diligence. In clear language, the book explains the latest on trademarks, trade secrets, copyrights, patents, and design registration.
In today’s turbulent markets, the high-technology entrepreneur must possess a broad set of skills and know-how. From Innovation to Cash Flows will help you excel in the global arena. It weaves the challenges of starting up a high-tech venture with the management of intellectual property rights, valuation of emerging technologies, and structuring of collaborative alliances for long-term value creation.
About the Author
Constance Lutolf-Carroll is an equity investor, entrepreneur, and educator in strategy and finance. She graduated with a BS in civil engineering from UC Berkeley, where she was a Regent’s Scholar. She earned her MBA at Stanford University Graduate School of Business. Lutolf-Carroll is Lecturer at ESADE Business School, Ramon Llull University, Spain, and is concurrently Visiting Professor at RSM Erasmus University, the Netherlands, Helsinki School of Economics Executive Education, Finland, and SDA Bocconi, Italy. She is cofounder of Netspan AG, a technology company, in Switzerland, and has worked in a number of entrepreneurial start-ups. Antti Pirnes is a patent analyst, entrepreneur, and experienced biotech researcher. He earned his MSc in biotechnology from the University of Helsinki, Finland. Pirnes is Chairman of Patiq Ltd., a patent and business intelligence company. He has worked for a biomedicine company and as a patent analyst at VTT Technical Research Centre of Finland.
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