Information Visualization: Perception for Design 3rd Edition

Information Visualization: Perception for Design 3rd Edition book cover

Information Visualization: Perception for Design 3rd Edition

Author(s): Colin Ware (Author)

  • Publisher: Morgan Kaufmann
  • Publication Date: 6 Dec. 2012
  • Edition: 3rd
  • Language: English
  • Print length: 544 pages
  • ISBN-10: 0123814642
  • ISBN-13: 9780123814647

Book Description

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.

This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications–resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.

Editorial Reviews

Review

“Oh my God, the Bible just got better. There is no book that I rely on more in my work than Information Visualization: Perception for Design, and with this third edition Colin Ware has made it more indispensible and easier to apply than ever.” –Stephen Few, Principal, Perceptual Edge

“Drawing on his background in both computer science and the psychology of perception, Ware (coastal and ocean mapping, U. of New Hampshire) has become a leader in three-dimensional visualization systems, such as ocean currents and the movement of whales. For this third edition of his reference on what the science of perception reveals about visualization, he has clarified the design implications of research in perception, and increased the emphasis on the process of visual thinking. The topics include foundations for an applied science of data visualization, color, static and moving pictures, visual objects and data objects, and interacting with visualization.” —Reference and Research Book News, August 2012

Review

A major revision of the recognized classic work in information visualization!

From the Back Cover

Information Visualization: Perception for Design 3rd Edition is a comprehensive guide to what the science of human perception tells us about how we should display information.

The human brain is a super-computer for finding patterns in information. Our understanding of visual data and visual information is greatly enhanced or impeded by the way information is presented. It is essential that visual data be designed in such a way that key information and important patterns will stand out. It is only by understanding how perception works that the best visualizations can be created.

Colin Ware outlines the key principles for a wide range of applications and designs, providing designers with the tools to create visualizations of improved clarity, utility and persuasiveness. The book continues to be the key resource for practical design guidelines, based on perception, which can be applied by practitioners, students and researchers alike.

About the Author

Colin Ware is the world’s leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD,Toronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color, texture, motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus, the leading visualization software used in oceanography, originated in software developed by him and his graduate students.

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