Wow! eBook
Information Technology for Management: Advancing Sustainable, Profitable Business Growth 9th Edition
Author(s): Efraim Turban (Author), Carol Pollard (Author), Gregory Wood (Author)
- Publisher: Wiley
- Publication Date: 14 Jan. 2013
- Edition: 9th
- Language: English
- Print length: 480 pages
- ISBN-10: 1118357043
- ISBN-13: 9781118357040
Book Description
- Solid Theoretical Backing ― Includes foundations ranging from Moore’s Law to Porter’s competitiveness models, including his latest e-strategy adaptation.
- Includes coverage of “how to do” things and explanation at both the operational and strategic levels so students are exposed to both sides.
- Data Analysis & Decisions Making activities in every chapter require students to do intriguing and challenging hands-on work; for example, estimating cost-savings from switching to the cloud.
- Private and public sector Business cases, a video case, and “IT at Work” boxes in every chapter illustrate how businesses increase productivity, enhance communication and collaboration, and gain a competitive edge through innovative use of information technologies and insights gleaned from big data.
- In-depth coverage of topics like IT governance, connectivity blurring public and private lives, sustainability, enterprise social media, and viral and social media marketing.
