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Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders
Author(s): Fiona Talbot (Author), Sudakshina Bhattacharjee (Author)
- Publisher: Kogan Page
- Publication Date: 3 Nov. 2012
- Edition: 1st
- Language: English
- Print length: 256 pages
- ISBN-10: 0749466138
- ISBN-13: 9780749466138
Book Description
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization.
English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood.
Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today’s marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need.
Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Editorial Reviews
Review
“The spectre of ‘Global’ – a hybrid English for an international audience – has loomed large of the business world for years. Though this book sounds initially like a user’s guide to the much maligned genre, it’s actually based around clear communication in emails and presentations. There’s common sense here to be found in abundance.”,
People Management magazine“A useful guide for international business people as they advise how to sharpen one’s language skills across borders… With tips focused on social media, grammar, and speaking well across borders,
‘Improve Your Global Business English’ is strongly recommended for business and language collections.”, The Midwest Book Review, The Library Bookwatch