Put online word of mouth to work right away for your organization! Implementing Word of Mouth Marketing coaches you through every step, from identifying your own set of online influencers to crafting the stories that will resonate with your consumers and spreading messages through cybercitizens who are social media experts. Filled with case studies and best practices, this timely book delivers smart social media plans, relevant examples, and cost–effective tactics you can use immediately.
Written by social media expert Idil Cakim, this revolutionary book shows you how to:
-
Use the Web to find, gather, and spread information
-
Spot online conversation leaders, earn their trust, and start long–term relations with them
-
Launch word–of–mouth programs
-
Understand social and cultural trends
-
Dialogue effectively with your audience
-
Transform cybercitizens into advocates
-
Compel influencers to pass along word–of–mouth messages
-
Measure the impact of word of mouth during and after communication programs
Today, blogs and social networks are popular. Tomorrow, people will rush to more advanced online platforms. Those who can act as networking agents and harness the Internet′s power in connecting people with resources will be tomorrow′s success stories. Implementing Word of Mouth Marketing deftly reveals how your organization can leverage the power of online advocates to prepare, launch, and sustain successful online word–of–mouth marketing programs.
Praise for Implementing Word of Mouth Marketing
“Packed with solid and practical advice, this book presents a systematic approach to stimulating online word–of–mouth. It′s insightful, readable, and, most important, useful! Read it and tell your friends.”
Emanuel Rosen, author of The Anatomy of Buzz Revisited
“Whether growing a small business, rallying the masses around a cause, or protecting an established brand′s reputation, readers will find the strategies and tactics they need in this book. Cakim shows how to jump–start and fuel online word–of–mouth programs.”
Pauline Ores, Principal Consultant, Market Insights & Innovation, IBM Corporation
“Cakim gets it and always has! Great word of mouth starts with basics like product quality and customer service. Her book is a treasure trove of ′get started now′ suggestions on how to better serve consumers, and their most genuine, authentic, and meaningful stories.”
Pete Blackshaw, Executive Vice President, Digital Strategic Services, Nielsen Online
About the Author
Idil M. Cakim is Vice President of Inter–active Media at GolinHarris, a global public relations firm. She served on the board of the Word of Mouth Marketing Association, whose members include Dell, Microsoft, Hilton, Amway Global, 1–800–Flowers, and the AARP. She regularly publishes articles in business magazines and trade publications on social media and word– of–mouth strategies and has been quoted as an expert in online communications in the New York Times, the Financial Times, Harvard Business Review, CNet News, the Chicago Tribune, and other media.
Wow! eBook
