Wow! eBook
Ideaspotting: How to Find Your Next Great Idea
Author(s): Sam Harrison (Author)
- Publisher: How Design Books
- Publication Date: January 1, 2006
- Language: English
- Print length: 256 pages
- ISBN-10: 1581808003
- ISBN-13: 9781581808001
Book Description
THE NEXT BIG IDEA IS OUT THEREYOU JUST HAVE TO KNOW HOW TO SPOT IT Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the boxthen throw away the box for good. Youll be encouraged to: *Listen and observe *Step outside your daily routine *Explore through travel *Find ideas in nature *Break out of ruts *Learn from mistakes *Get past the surface *Connect existing ideas Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, screamand ultimately buy.
Al Ries, author of The Origin of Brands
“One good idea is all you need to change your life; this book shows you how to find it.” Brian Tracy, author of
Getting Rich Your Own Way “If the best way to find a good idea is to find lots of ideas, then heres the best guidebook I know for your hunt.”
Brian Collins, Collins Design
“Exercise for the brain is just as important as exercise for the body. In
Ideaspotting, Sam Harrison stretches your mental muscles in a way youll never forget.”Al Ries, author of The Origin of Brands
Editorial Reviews
Review
One good idea is all you need to change your life; this book shows you how to find it. — Brian Tracy, author of Getting Rich Your Own Way
Exercise for the brain is just as important as exercise for the body. In Ideaspotting, Sam Harrison stretches your mental muscles in a way you’ll never forget. — Al Ries, author of
The Origin of BrandsIf the best way to find a good idea is to find lots of ideas, then here’s the best guidebook I know for your hunt. — Brian Collins, Ogilvy & Mather Brand Integration Group
About the Author
Sam Harrison has more than 20 years of diverse, successful experience in creative roles, including product innovation, branding, advertising, public relations, direct marketing and event planning. He is also a former senior vice president with an S&P 500 firm and has worked with clients and affiliates including Major League Baseball, NFL, Hasbro, American Express and more. He is currently a professional speaker and workshop leader for firms, associations and conferences throughout North America and beyond. He is also an instructor at Portfolio Center, a graduate-studies program focusing on brand communications. He lives in Atlanta, Georgia.
