Wow! eBook
Human Communication and the Brain: Building the Foundation for the Field of Neurocommunication
Author(s): Donald B. Egolf (Author)
- Publisher: Lexington Books
- Publication Date: 5 April 2012
- Edition: 1st
- Language: English
- Print length: 174 pages
- ISBN-10: 0739139630
- ISBN-13: 9780739139639
Book Description
Human Communication and the Brain: Building the Foundation for the Field of Neurocommunications, by Donald B. Egolf, provides an introduction to the latest neuroscience research and expands its applications to the study of communication. Egolf explores both methodological and ethical issues that are surfacing as a result of the newest findings, revealing important new questions about the nature of communication and the brain, including: is there a way to communicate directly with the brain? What outside powers should be permitted to access that method of information dissemination? Egolf’s text has implications for a number of communication subsets, including intrapersonal, interpersonal, political, marketing, and deception, and this new research undoubtedly will provoke debate amongst communication and neuroscience scholars for years to come.
Editorial Reviews
Review
Just as the corpus callosum bridges the left and right hemispheres, Dr. Egolf bridges with supreme skill the different fields of communication study, multiple aspects of the communication universe, and the neurological correlates and behavioral manifestations of verbal and non-verbal behavior. He identifies implications for understanding social manipulation/persuasion, the challenges associated with different Whorfian world views, and communication problems associated with brain changes. A true tour de force. — Arlene Kasprisin, Chief, Audiology/Speech Pathology, Veterans Administration Palo Alto Health Care System
About the Author
Donald B. Egolf is an associate professor of communication at the University of Pittsburgh.
