Wow! eBook
How to Profitably Delight Your Customers
Author(s): Hal Mather (Author)
- Publisher: Woodhead Publishing Ltd
- Publication Date: 31 Dec. 1998
- Language: English
- Print length: 288 pages
- ISBN-10: 1855733811
- ISBN-13: 9781855733817
Book Description
The majority of industries today are in a buyer’s market. The only way to ensure survival and profitability in this environment is serving customers well. Delighting customers also erects a barrier to competitors. This manual focuses on what corporate managers, particularly those in product design and sales and marketing departments, need to do to help a company profitably delight its customers.
