Wow! eBook
How To Write a Marketing Plan for Health Care Organizations
Author(s): William Winston (Author)
- Publisher: Routledge
- Publication Date: 1 Jan. 1985
- Edition: 1st
- Language: English
- Print length: 184 pages
- ISBN-10: 0866564500
- ISBN-13: 9780866564502
Book Description
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Editorial Reviews
About the Author
William J. Winston
