How to Audition for TV Commercials: From the Ad Agency Point of View

How to Audition for TV Commercials: From the Ad Agency Point of View book cover

How to Audition for TV Commercials: From the Ad Agency Point of View

Author(s): W. L. Jenkins (Author)

  • Publisher: Allworth Press
  • Publication Date: 1 July 2005
  • Language: English
  • Print length: 208 pages
  • ISBN-10: 1581154194
  • ISBN-13: 9781581154191

Book Description

What do ad agencies look for when casting TV commercials? This insider’s guide, written by a former actor turned ad agency exec, has the answers. It provides step—by—step instructions to help actors understand and master the entire process, from assessing one’s looks and personality to the agency preproduction process, from reading scripts and understanding storyboards to preparing for the audition, doing the shoot, and more.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don’t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Editorial Reviews

About the Author

W. L. Jenkins is an advertising creative director/writer and former actor whose clients have included Carnation Hot Cocoa, Hills Bros. Coffee, and Jack in the Box restaurants among others. Jenkins lives in Sherman Oaks, CA.

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