Wow! eBook
How to Start a Magazine: And Publish It Profitably
Author(s): James B. Kobak (Author)
- Publisher: M. Evans & Company
- Publication Date: September 24, 2002
- Edition: First Edition
- Language: English
- Print length: 320 pages
- ISBN-10: 0871319276
- ISBN-13: 9780871319272
Book Description
Included in this book are explanations of all the steps needed in planning, testing and executing the startup of a successful magazine, giving the reasons for and examples for each step.
Editorial Reviews
From the Publisher
A timely and extremely informative book, How to Start a Magazine explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. Author James Kobak, an advisor to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style.
About the Author
James B. Kobak has been involved in advising publishers of both books and magazines since 1946. He has been on the board of a number of publishing houses, has invested in both successful and unsuccessful magazines, and for a number of years owned Kirkus Reviews.
