Wow! eBook
How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
Author(s): Jeffrey J. Fox (Author)
- Publisher: Hyperion
- Publication Date: May 21, 2003
- Edition: 1st
- Language: English
- Print length: 172 pages
- ISBN-10: 0786868244
- ISBN-13: 9780786868247
Book Description
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:
- Make a big splash, instead of a lot of little ripples
- Always have a pipeline to the president
- Own a market, not a mill
- The long and short definitions of marketing
There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
Editorial Reviews
From Booklist
Fox is a definite challenge to any professional or industry promising counsel and future success. In this case, the five-time author [including How to Become a CEO (1998)] and entrepreneur investigates the marketing of small and large companies alike, and--no surprise--finds many lacking. His basic premise is that all marketing and sales efforts must ring the cash register. In approximately 50 short chapters, he sets forth his rules (along with five "solve these challenges"), ranging from the mandate to sell inside first to characteristics of killer-competitor companies. Many of his regulations may seem simplistic, attributable to just plain common sense. Who would, for example, argue that innovation and new products are key levers to growth? Or that people buy to feel good or solve a problem? Yet Fox's little book bears reading . . . again and again. Barbara Jacobs
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
About the Author
Jeffrey J. Fox is the bestselling author of How to Become a Rainmaker and How to Become CEO and the founder of Fox & Co., a premier marketing consulting company. He has held top positions at such companies as Loctite, Pillsbury, and Heublein, Inc., and has won numerous awards from the business community. He has been a guest lecturer at Harvard Business School, the Amos Tuck School at Dartmouth, the Conference Board, and other organizations. He lives in New Hampshire.
