Author(s): David C. Bojanic (Author), Robert D. Reid (Author)
Publisher: Wiley
Publication Date: 19 Sept. 2024
Edition: 6th
Language: English
Print length: 384 pages
ISBN-10: 1118988957
ISBN-13: 9781118988954
Book Description
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
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Give your students free access to the eText for 14 days and the choice to purchase the format they prefer, all at affordable prices available through http://www.WileyStudentChoice.com.
Wiley Student Choice offers students:
Immediate Access: The free 14-day trial of the eText ensures students have the right course materials right away.
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