Author(s): David C. Bojanic (Author), Robert D. Reid (Author)
Publisher: Wiley
Publication Date: 19 Sept. 2024
Edition: 6th
Language: English
Print length: 384 pages
ISBN-10: 1118988957
ISBN-13: 9781118988954
Book Description
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
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Get off to a great start with Wiley Student Choice
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Immediate Access: The free 14-day trial of the eText ensures students have the right course materials right away.
Choice: Wiley Student Choice offers students the option to rent or purchase an eText, or purchase a print book, all at affordable prices.
A Better User Experience: With enhanced eText capabilities, students can search content, highlight, take and share notes, and study anytime, anywhere, and on the device of their choice.
Help your students launch into learning today. Send them to www.WileyStudentChoice.com for a free trial and exceptionally affordable prices. Or contact your Wiley representative to learn more.
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About the Author
Robert D. Reid is Professor and former Dean of the College of Business at James Madison University, Harrisonburg, Virginia.
David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.
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