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Honda's Global Local Corporation 1994th Edition
Author(s): A. Mair (Author)
- Publisher: Palgrave Macmillan
- Publication Date: 18 Nov. 1993
- Edition: 1994th
- Language: English
- Print length: 363 pages
- ISBN-10: 0333586832
- ISBN-13: 9780333586839
Book Description
Japanese carmaker Honda has pioneered a new breed of multinational enterprise – true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan’s carmakers would and could never transfer their success abroad, and that a wholesale ‘Japanization’ of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.
Editorial Reviews
About the Author
ANDREW MAIR
