Review
“..inspiring and comforting. A work of real insight and talent. Deserves a place with the great business books of the decade.” (www.soulpower.co.uk 17 April 2002)
From the Inside Flap
Business Heroes ” well written, fun to read and full of insight. Business Heroes articulates and makes explicit many of the things I find to be true from my experience with companies either undergoing radical change or surfing the wave of innovation. Few people realize the number of hurdles the entrepreneur hero has to cross or the dragons he has to fight to make a success of novel ideas and challenge the status quo.” Ian Armitage, Managing Director, Private Equity, Mercury Asset Management “Combining his considerable consulting experience in many different cultures with a deep insight into the hero mythology of centuries past, Sandy Dunlop argues convincingly for a radically different – and extremely practical – way for leaders to ensure the future survival and growth of their organizations.” Maurice O Grady Chairman, Covey Leadership Center Ltd, and former Director General, Irish Management Institute “This book is a roadmap and a survival kit for people who want their organizations to change. It is full of insight and inspiration as well as practical ideas.” Richard Holmes Director of Marketing, Boots the Chemist “Sandy Dunlop is an inveterate and courageous experimenter, and in this readable and highly original book he shares the successes and unexpected outcomes of some twenty years experimenting in the field of business processes. Stimulating and thought–provoking.” Vincent Nolan Chairman, Synectics Europe, 1970 1990. “In a world constantly seeking change and innovation, it is enlightening to read a book that treats the subject in a highly innovative way – through the study of myths and legends and their relevance to modern organizational change.” David Bunworth Marketing Director, Aer Lingus “This book offers some key insights into the realities of the innovator s journey. Insights that should be part of the preparation for anyone who has the courage to challenge the status quo and find new solutions.” Jacqueline Mees–Buss European Marketing Director, Unilever Odyssey How can we achieve personal growth in a time of corporation decline? In the midst of extreme change we must all learn to take control of our lives, our careers and our future. Odyssey offers you something completely new, something which finally recognizes that business is exciting, complex, dynamic and unpredictable. Not just systems, levers, marketing plans and strategy meetings Business is made up of people, and organizations succeed when people are inspired, fulfilled, in touch with themselves and their colleagues. Odyssey is the business journey of your lifetime. Also available: Sacred Business Resurrecting the spirit of work David Firth and Heather Campbell Sacred Business shows that organizations can change and grow by understanding and using wisdom from our past. Working from Your Core Ten paths to personal and corporate mastery in a world of change Sharon Seivert Working from Your Core takes us on an inspirational journey of personal discovery. You will never look at yourself, your colleagues or your workplace in the same way again. For more information on Odyssey call Capstone on +44 (0) 1865 798623
From the Back Cover
Whenever an individual or team embarks on a mission of radical innovation or change, a journey into new and unmapped territory starts. Business Heroes provides a roadmap for the brave characters who seek to take themselves and their organizations into a new and unimagined future. This journey is ridden with danger but inspired by Merlin, Odysseus, Siddharta, Agamemnon and St. George you can achieve those apparently impossible changes everyone in the organization has been telling you will never happen. Ultimately Business Heroes is about success. But this kind of success is achieved not just by strength of will or good intentions but through wisdom. This old wisdom comes from the experience (and stories) of successful heroes, not from the knowledge gained in business schools. By traveling the journey wisely you gain the confidence and power to finally achieve the personal and organizational growth you ve dreamed of.
About the Author
Sandy Dunlop has helped Fortune 500 companies to innovate by using myth, ritual and storytelling. He also runs a project using the traditions of Irish oral storytelling to explore contemporary issues and meaning.
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