Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
Hardcover: 306 pages
Publisher: Taylor and Francis (May 13, 2013)
Language: English
ISBN-10: 0789025345
Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
Hardcover: 306 pages
Publisher: Taylor and Francis (May 13, 2013)
Language: English
ISBN-10: 0789025345