Wow! eBook
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
Author(s): Jay Conrad Levinson (Author), Shel Horowitz (Author)
- Publisher: John Wiley & Sons
- Publication Date: 28 Jan. 2010
- Language: English
- Print length: 236 pages
- ISBN-10: 0470409517
- ISBN-13: 9780470409510
Book Description
The latest tips on green marketing and sustainable business strategies
Forget greed; green is good. Today′s cutting–edge businesses understand that making the world a better place can also be a great way to make money–in fact, it′s an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to make that sustainable model work.
Catching the wave of this new trend in true guerilla marketing fashion, Guerrilla Marketing Goes Green presents unbeatable insurgent tactics for increasing your profits while improving the planet. This up–to–the–minute sourcebook gives you the theory and the roadmap to get your sustainability marketing plan up and running, including
- Proof that ethical, Green businesses work better
- Solid marketing tools ethical business owners can harness to grow their businesses
- Strategies for using blogs, social networking websites (not just Facebook, Twitter, and MySpace, but lesser–known ones such as Plaxo), podcasts, and teleseminars
Whether you′re just starting your business, or are well–established but seek a Greener direction, Guerrilla Marketing Goes Green will help you market your business as one your customers can embrace on all levels.
Editorial Reviews
From the Back Cover
Learn to:
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Slash marketing costs and boost profits by making your business as green and ethical as possible
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Easily turn your customers, suppliers, and even competitors into your unofficial sales force
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Understand how to turn business acquaintances into powerful joint–venture partners
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Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain even get paid to do your marketing
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Harness the Magic Triangle and the Abundance Principle to skyrocket to success
Find all this and much more within the covers of Guerrilla Marketing Goes Green your road map to thrive and prosper as a green, ethical business in tough times and good times.
“A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading not just for so–called green marketers, but for any marketer who wants to succeed in today′s economy, and tomorrow′s.”
Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy
“Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it.”
Bob Burg, author, Endless Referrals, and coauthor, The Go–Giver
About the Author
Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a fifteen–year–old high school student). A world–renowned copywriter, marketing consultant, and award–winning author, he has participated actively in several major environmental and social change movements. This is his eighth book. For more information, go to www.shelhorowitz.com.
