Wow! eBook
Grow from Within: Mastering Corporate Entrepreneurship and Innovation
Author(s): Robert Wolcott (Author), Michael J. Lippitz (Author)
- Publisher: MCGRAW HILL BOOK CO
- Publication Date: 22 Sept. 2009
- Edition: 1st
- Language: English
- Print length: 272 pages
- ISBN-10: 0071598324
- ISBN-13: 9780071598323
Book Description
Editorial Reviews
From the Back Cover
Grow from Within provides frameworks and tools for new business design, along withadvice on how to plan and lead an ongoing innovation program based on your company sstrategic objectives and corporate context. You ll learn how to:
- Define domains for new business creation that areclosely linked to overall corporate strategy
- Conceive truly new businesses within your company
- Fit all the pieces together at the organizational level
- Transition new ventures into existing business units
Use Grow from Within to defeat commoditization, expand when acquisitions fail, andretain the talent that makes your company great.
About the Author
Robert C. Wolcott, Ph.D., a facultymember of the KelloggSchool of Management, NorthwesternUniversity, is the cofounder andexecutive director of the Kellogg InnovationNetwork (KIN): http://www.kinglobal.org. Heis a frequent speaker worldwide, advisor togovernments, and cofounder of strategyconsultancy and venture firm Clareo PartnersLLC (www.clareopartners.com).
Michael J. Lippitz, Ph.D., is asenior research fellow with theCenter for Research in Technology& Innovation (CRTI) at the KelloggSchool of Management, a principalwith Clareo Partners LLC, and a seniorpolicy analyst with the Institute for DefenseAnalyses (IDA).
Visit the authors atwww.growfromwithinbook.com
