Wow! eBook
Great Fundraising Organizations:Why and How The World's Best Charities Excel at Raising Money
by: Alan Clayton (Author)
Publisher: Wiley
Edition: 1st
Publication Date: 2025-01-29
Language: English
Print Length: 288 pages
ISBN-10: 139427825X
ISBN-13: 9781394278251
Book Description
Unlock new growth opportunities by transforming your organization's approach to fundraisingIn Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)―rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include:Evidence to explain why some non-profits dramatically grow their revenues whilst others don't.What makes leadership for a Great Fundraising Organization different.That a precise set of internal behaviours are more important in driving growth than external factors.Why some fundraising communications drive growth and why some don't.Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.
Editorial Reviews
Unlock new growth opportunities by transforming your organization's approach to fundraisingIn Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)―rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include:Evidence to explain why some non-profits dramatically grow their revenues whilst others don't.What makes leadership for a Great Fundraising Organization different.That a precise set of internal behaviours are more important in driving growth than external factors.Why some fundraising communications drive growth and why some don't.Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.
